Categories
Blog

Why most CRM implementations fail.

Almost a year ago, the Harvard Business Review reported that in 2017 CIO Magazine reported that a third of all CRM projects fail, which was actually an average of 12 reports with the highest failure rate being 69%. HBR – Why most CRM implementations fail In our experience, these figures are quite true. From speaking […]

Categories
AtriumCRM Blog

5 reasons why your business needs a CRM (regardless of its size!)

CRM or Customer Relationship Management Software is most likely one of the cornerstones of a successful sales and marketing strategy. If you’re a decision maker in a business, it’s likely you have heard the term banded around, you’ve likely been cold called about it, and maybe – and you’re certainly not alone in this – […]